Step 5. It's Time to Start Selling
The previous four steps would have helped you take stock of what you have in your sales tool bag and you will now be ready for Step 5 of the Five Steps to Sales Growth. The points outlined below won’t tell you how to sell your specific products and services however they will strengthen your sales approach, remove ambiguity from the sales process and help you successfully lead your sales team.
STEP 5: Selling the Story
Once you understand your selling type you can then consider the specific skills needed: hunters, developers, educators, closers or farmers.
If you have managed to stay with me over the past five or so posts you hopefully will have taken on a few ideas about how to address your own issues within each of the Five Steps to Sales Growth. Drop me a line if you’d like to discuss any of these steps in more detail or if you think you could benefit from an objective outside opinion on your current sales strategies.
Foot note on process feedback loops as learning opportunities:Learning Loops –A major Loop from Step five back to Step One exists that can generate product/service improvements which marketing, R&D and manufacturing can lead. There are also minor loops that provide learning opportunities from each step back one.Selling Loop – from Step Five back to Step Two to generate repeat sales and referral business.
Step 4. How Are You Telling Your Story?
Now we are getting to the sharp end of the Five Steps to Sales Growth where you design and execute your one-to-many market communications. If you have taken the opportunity to work through Steps One and Two and then Step Three, you will find you have all the material you need for Step 4: Telling the Story.
STEP 4: Telling the Story